How To Rank Better In Google News?

With the race for ranking in Google News heating up, the Search Engine Optimizers (SEOs) are now facing a new challenge: How to rank better in Google News? Google recently launched a new search method called "Caffeine". The Google officials claim that the new method is faster and can find latest blog, press release, news in relatively lesser time.

"Caffeine provides 50 percent fresher results for Web searches than our last index, and it's the largest collection of Web content we've offered," the company says in a news release on its official blog. "Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before."

However, it doesn’t mean that Google has changed its search formula or you will find news in lesser time. The new method basically helps the search engine trace the new content at a faster pace. SEOs must have heaved a sigh of relief after hearing this. With rising popularity of Google News, SEOs are under immense pressure to devise exclusive optimization techniques for boosting rankings in Google News.
However, the strategies are pretty simpler and based upon what Google has always stressed for good rankings. Here are some of the finest SEO practices that can help improve ranking in News.

Don’t Distort Article Body: Never break the article body. Ad banners and other stuffing should be placed on the sidebar or at the bottom of the article. Never insert ads in between paragraphs of the article.

Insert Dates: Insert dates between the title and body of the article. This helps Google determine freshness of the articles. In fact, users sort their search by dates. Readers also want be sure about the recentness or how old or new is the article. Inserting dates satisfy both Google and readers.

Good Titles: Titles or headings really matter! Incorporate keywords in the title without over stuffing it. Senseless stuffing of keywords in title can be deceptive and most of the times it turns off the reader. And at the same time, you should keep the title informative and catchy.

Place Original Content Separately: Original content should always be placed separately, as it helps in maintaining exclusiveness of the content. There should a clear line between the things such as press release, ops, press releases and original content.

Content Still Holds The Key: Unique content gets greater preference in the rankings. Strictly adhere to copyright laws and norms. Also, make sure that article contains enough information to satisfy the readers. Never forget ‘Content is still king’.
Digits in URLs: Incorporation of digits in web URLs helps Google differentiate between a static web page and news post. In fact, this is the traditional way of selecting URLs for news purpose.

News Sitemap: Such sitemaps are really advantageous, especially for news crawlers. Crawlers can easily locate article. In addition, the keywords imbedded in the sitemaps help Google determine relevancy as per the given category.

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