Why Social Media Marketing?

Social media is one of the hottest topics in market today. Whether you adopt it or not, social media is here to stay and will surely going to influence your brand. Social media marketing (impartation and interactivity) should be the part of your marketing endeavors.

There are around 800 Billion people, or may be more, online monthly, Over 50 Billion E-mails sent Daily. We are moving from mass-media to we-media (sharing and working together). Social media is made by the users and for the users in various communities.

Today, to maintain your brand and give value for money of your patrons you must listen to them, not just passively (reading blogs, forums, word on the road, etc.) but also actively listening and engaging in the discussion in a translucent manner. For ex. Cisco initiated their “human network” operation by engaging 14 influential bloggers. Cisco requested them to lend a hand to define the “human network.” It created a huge buzz for them and Cisco managed to dominate the organic search rankings.

Yet loads of companies have been unenthusiastic about social media marketing. Notwithstanding what business or what size of company you are, social media makes available tremendous prospects for businesses to connect with their patrons in ways they have never been able to do before.